CASE STUDy
BURTON Mine77 W24
The creative direction for Mine77 W24 was to showcase the new outerwear collection through a continuous dolly shot.
I was the Director of Photography in production, and
I managed the VFX and post-production process.
The campaign launched online and premiered at Burton's flagship locations in Stockholm, Zürich, Laax, Munich, Innsbruck, Helsinki, Milan, Andorra, Burlington, New York City, and Tokyo.
PRE-PRODUCTION
📍 Innsbruck, Austria
Location scouting throughout Innsbruck, Nordkette, and Sellrain.
PRODUCTION
📍 Innsbruck, Austria
On-location production throughout Austria with our small crew.
POST-PRODUCTION & DELIVERY
📍 Burlington, Vermont
The post-production direction called for detailed rotoscoping & 3D tracking of over 40 shots in Mocha Pro.
I then blended them into a continuous sequence, showing our 4 models repeatedly throughout different spaces.
I utilized various VFX techniques and visual effects to
enhance certain sections of the film.
Overall, I'm proud of how the visual effects bring the product to life.
CAMPAIGN FILM
CHANNEL VERSIONS
Organic Social 9x16 Reel
.com 16x9 banner
Paid 4X5 ad
